NEXT-GEN GEOTARGETING
SUCCESS STORIES
Generating demonstrable return on investment for advertisers
Case study 1
Driving In-Store Sales
CLIENT / SECTOR
Cawston Press
FMCG
OBJECTIVE
To drive in-store sales of their multipack cans throughout the summer months in partnership with commerce media specialists
SOLUTION
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We crafted an audience comprising adults with a keen interest in health products, soft drinks, and related categories.
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This was complemented with our proprietary Tesco and Sainsbury's in-store shopper audience segments.
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Crucially, these were overlaid with our proprietary 'True Catchment' geo-targeting methodology. Leveraging mobile location data, we pinpointed the prime areas for reaching customers of select Tesco and Sainsbury's stores. These precision datasets ensured maximum hyperlocal relevance.
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Throughout the campaign, our automated hyperlocal budget optimisation platform, HOTSPOT, ensured even greater campaign efficiencies, directing spends towards the best performing areas for each platform.
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Ads were served across Facebook and Instagram, utilising both news feed and stories formats to inspire audiences about the natural flavours of Cawston Press and trigger in-store purchases.
RESULTS
Leveraging our proprietary geotargeting techniques and the advanced hyperlocal optimisation functionalities of our HOTSPOT platform achieved a 12% overall brand sales uplift
and 44% sales uplift on advertised products.
Case study 2
Driving Footfall & Ticket Sales
CLIENT / SECTOR
Hangloose
Entertainment & Leisure
OBJECTIVE
Our objective, in partnership with JCDecaux was to spark excitement for Hangloose, the thrilling new visitor attraction within the Bluewater shopping development in South East England.
SOLUTION
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We built audience segments that considered factors such as family demographics, age groups, and specific interests.
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We devised a multi-faceted geo-targeting approach based on travel times to the venue, aggregated ticket sales data and area profiling.
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Through hyperlocal testing, we identified the areas with the highest potential to boost sales, ensuring our efforts were as efficient as possible.
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Ads were served across Facebook, Instagram & the crossover geo-verified app network.
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This online approach was used to complement digital OOH activity, delivered via the client’s strategic partnership with JCDecaux
CREATIVE
RESULTS
Our multi-platform,
geo targeted mobile and social activity delivered 2.9x return on ad spend
TESTIMONIAL
“Our public and private screen campaign successfully helped us to achieve our target of selling 6,000 tickets before opening. We are also really pleased with the high levels of brand recognition in the target geographical area”
MARK HARRIS
HEAD OF MARKETING, HANGLOOSE
Case study 3
Generating Online Purchases
CLIENT / SECTOR
People's Postcode Lottery
Gambling & Charity
OBJECTIVE
Deploy geo-targeted digital advertising as part of a localised multi-media strategy, orchestrated by Vega: The Co-Production Agency and Media Concierge. This aimed to encourage registrations for the People’s Postcode Lottery monthly draw.
SOLUTION
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Our proprietary ‘HOTSPOT’ platform was used for automated hyperlocal adspend optimisation across multiple digital channels within selected areas across the UK
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This used a variety of location-based datasets including historic client sales data, first party data from PPL partners and live campaign performance by location and media channel
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Facebook, Instagram & crossover’s Geo-Verified App Network were used alongside OOH & various Media Concierge properties including postcode sector leaflet targeting, print, regional news sites & native editorial
CREATIVE
To maximise noticeability and resonance amongst our audience, we automatically generated localised ads featuring town name, map pins, historic winner data and local photography.
RESULTS
This integrated, geotargeted and locally-optimised campaign delivered significant sales growth vs client norms including strong results in areas that were not expected to generate particularly high sales uplifts.
We help clients from numerous verticals including FMCG, pharmaceutical, travel and tourism, retail, leisure, education, public sector, B2B and more.
Take a look at some case studies below to see how our advanced geotargeting solutions have driven real business results for advertisers.
We are trusted by leading brands, agencies and media owners
