NEXT-GEN DIGITAL GEOTARGETING
for brands, agencies & media companies
"Our approach to location is different. We enhance the core technologies behind the social media, video or digital display platforms so that real-world requirements, behaviors & datasets are properly considered​
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This enables our clients to harness the full power of location, boosting effectiveness and creating unparalleled efficiencies."
USPs and Key Features
Our solution has a plethora of features to help maximise campaign performance:
In-flight hyperlocal budget optimiser​
​Our proprietary ‘HOTSPOT’ technology automatically adjusts location-level ad budgets using a wide range of online and offline datasets and performance indicators. This integrated approach ensures optimal localised spend levels by platform and creative​.
Custom geotargeting
& audiences​.
Identify the optimum areas to target using a wide variety of datasets, including travel times, GDPR-compliant mobile location data, geo-demographic profiling, CRM and third-party data. Or target audience segments built off real-world behaviours to complement the standard options in the ad platforms
Event or weather
activated ads
Automatically activate or pause entire campaigns. Or switch creative. All based on live localised datasets such as weather, product availability, sports results, transportation status and more.
Check out the Geo-Triggers video here
Multi-platform
activation​
​Choose from a range of platforms to reach your audience, including Facebook, Instagram, YouTube, Snapchat, Pinterest, TikTok and mobile display.
Hyperlocal
reporting​
​Get much more granular delivery and performance reports in comparison to Ads Manager platform norms. Not only does this power our automated location budget optimisations, it also provides valuable insights to inform future campaigns and other marketing and business decisions.​​
Automations &
API connections​
Our automations and API integrations with the major ad platforms mean that operations work which would otherwise be incredibly slow and labour-intensive becomes viable, scalable, and accurate. This enables us to quickly activate highly complex solutions, saving time for our clients in the process.
Store locators
& brand content​
​Create engaging mobile-optimised experiences featuring customisable, multi-retailer store location maps, click for directions, ecommerce links, video content and more.
Streamline complex workflows
Our client/agency hub for building and managing campaigns which streamlines workflow to reduce admin and turnaround time. Each version is customised to match client processes and protocols.
Privacy & Responsibility Charter
​
A commitment to respecting consumers' privacy stands as a cornerstone of our business. As we launched in a post-GDPR era, our solutions have been designed around GDPR & privacy compliance from the outset.
In addition to regulatory requirements, we also ensure that data is used ethically and our business operates with conscience and a responsible attitude.
Meanwhile, we treat our team, suppliers and partners as well as we treat our clients.
International Reach
We're headquartered in the UK, but our campaign reach spans the globe, encompassing diverse markets from the USA to Iceland and beyond.
While geo-targeting options can differ by market and by platform, our technology and universal APIs ensure consistent and effective performance wherever it's needed.
For brands or agencies not in need of geo-targeting but seeking digital media activation solutions managed by highly experienced staff, we also offer nationally and internationally targeted options across programmatic, social, and online video platforms.
We support global market leaders, regional challenger brands and everything inbetween.
We are trusted by leading brands, agencies and media owners
