Next generation
location-centric marketing
We empower brands, media owners, data and tech companies to use location to help solve some of today’s biggest marketing challenges and create measurable improvements in business performance
// assessments
// consultancy
// insights
// planning
// activation
// measurement
Some of our valued clients and partners include:
Our Purpose
At crossover, we use our unique location expertise and the latest innovation to integrate the power of physical experiences with the data and connectivity of digital, across all marketing channels.
Given the challenges in taking a holistic view of consumers’ online and real-world behaviours, marketing efforts are often too disconnected.
We help clients use location to ensure that consumer experiences are more seamless and marketing effectiveness is boosted via improved integration.
Connecting
online and offline
Category disruption and a difficult economic climate is amplifying the need for improvements in marketing efficiency.
After assessing mobile location data for accuracy and GDPR compliance we uncover opportunities for clients to reduce wasted media spend.
Creating
new efficiencies
The ever increasing volume of ads is making it harder to stand out and engage consumers.
We enable clients to use the power of location to deliver more relevant, useful, inspiring or exciting creative executions and consumer experiences both online and offline.
Being more memorable
Our Approach
What makes us unique:
innovation
centric
multi-
channel
independent
unrivalled
location
experience
integrated
We help clients extract value from innovation in location based:
Tech
Data
Mobile
We deliver advances in:
consumer and business insight
targeting efficiency and consumer engagement
effectiveness measurement
Analysis of current activities to identify opportunities for improvement through the application of location.
Assessment
Working with us
Marketing/media brief or business issue/opportunity
-
Insight, ideas and planning
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Project management
-
Execution
-
Development of measurement solutions
-
Full service or in collaboration with clients’ roster agencies or in-house teams
Challenge
Location is one of the most powerful tools available to marketers.
Accurate
unlike signals such as search, social and cookies, our real world behaviours are the most genuine and comprehensive indicators of interests and intentions.
Actionable
only by delivering communications in the correct places and times can you be sure that audiences can physically respond whether that’s an impulse purchase or a planned store visit.
Resonant
devise powerful creative messages that align with real life activities, mood, mindset, thoughts and whether it’s a shared or solitary moment.
Real-world
performance
location data enables measurement of outcomes resulting from a wide range of marketing activities.
Transcends
online and offline
bringing together the power of physical experiences with the data and connectivity of digital.
Privacy and Responsibility
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GDPR is of paramount importance and mandatory to our business.
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Data is used ethically.
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Our business operates with conscience and a responsible attitude.
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We treat our team, suppliers and partners as well as we treat our clients.
Example Applications
Improve efficiency of both online and offline media
Use privacy compliant mobile data to understand how your catchment areas, or those of competitors, change by time of day and day of week.
Our Team
Crossover is led by James Davies who has 25 years experience in location marketing including roles as Chief Strategy Officer UK & US at Out-of-Home agency Posterscope and UK Managing Director at mobile location platform, GroundTruth.
Having helped hundreds of brands create maximum value from both online and offline location opportunities, his industry expertise is unique and fuels his passion for creating connection points between these two aspects of our lives
James is known for his ability to combine creativity, innovation and data within the award-winning solutions that he has developed for clients.
"We really care about making clients ecstatic, operating ethically, responsibly and transparently and creating a working culture where supportiveness and helping each other is the norm"
James Davies
crossover founder
Core Team
15-25 years
experience each
diverse
expertise
mobile marketing, innovation,
out-of-home, attribution, data,
experiential, programmatic, paid social, partnerships, project management
60+
industry awards
Collective
collective
expertise
In addition, the 'crossover collective' is a set of carefully selected, best-in-class partners that provide further specialist expertise in areas such as:
mobile product development,
shopper marketing tech, internet of things, dynamic creative,
local listing optimisation and more
Get in Touch
We would love to hear from you, whether it's for an informal chat or a full briefing.
If you are a brand, media owner or agency please contact James Davies
Technology innovators - Rob McGlynn would love to hear from you
Please direct data, operational or programmatic enquires to Jen Witt
