Next generation
location-centric marketing

We empower brands, media owners, data and tech companies to use location to help solve some of today’s biggest marketing challenges and create measurable improvements in business performance

// assessments
// consultancy

// insights
// planning

// activation
// measurement

Our core team have delivered location-centric marketing solutions for hundreds of clients including:

Our Purpose

At crossover, we use our unique location expertise and the latest innovation to integrate the power of physical experiences with the data and connectivity of digital, across all marketing channels.

Connecting

online and offline

Creating

new efficiencies
 

Being more memorable
 

 

Our Approach

 

What makes us unique:

innovation
centric

multi-
channel

independent

unrivalled
location
experience

integrated

We help clients extract value from innovation in location based:

Tech

Data

Mobile

We deliver advances in:

consumer and business insight

targeting efficiency and consumer engagement

effectiveness measurement

Analysis of current activities to identify opportunities for improvement through the application of location.

Assessment

Working with us

Marketing/media brief or business issue/opportunity

  • Insight, ideas and planning

  • Project management

  • Execution

  • Development of measurement solutions

  • Full service or in collaboration with clients’ roster agencies or in-house teams

Challenge

 

Location is one of the most powerful tools available to marketers.

unlike signals such as search, social and cookies, our real world behaviours are the most genuine and comprehensive indicators of interests and intentions.

Accurate

only by delivering communications  in the correct places and times can you be sure that audiences can physically respond whether that’s an impulse purchase or a planned store visit.

Actionable

devise powerful creative messages that align with real life activities, mood, mindset, thoughts and whether it’s a shared or solitary moment.

Resonant

location data enables measurement of outcomes resulting from a wide range of marketing activities.

Real-world
performance

bringing together the power of physical experiences with the data and connectivity of digital.

Transcends
online and offline
 

Privacy and Responsibility

  • GDPR is of paramount importance and mandatory to our business.

  • Data is used ethically.
     

  • Our business operates with conscience and a responsible attitude.
     

  • We treat our team, suppliers and partners as well as we treat our clients.

 

Example Applications

Improve efficiency of both online and offline media

Use privacy compliant mobile data to understand how your catchment areas, or those of competitors, change by time of day and day of week.

Our Team

Crossover is led by James Davies who has 25 years experience in location marketing including roles as Chief Strategy Officer UK & US at Out-of-Home agency Posterscope and UK Managing Director at mobile location platform, GroundTruth.

Having helped hundreds of brands create maximum value from both online and offline location opportunities, his industry expertise is unique and fuels his passion for creating connection points between these two aspects of our lives

 

James is known for his ability to combine creativity, innovation and data within the award-winning solutions that he has developed for clients.

"We really care about making clients ecstatic, operating ethically, responsibly and transparently and creating a working culture where supportiveness and helping each other is the norm"

James Davies
crossover founder

 

Core Team

15-25 years
experience each

60+
industry awards

diverse
expertise

mobile marketing,  innovation,  
out-of-home, 
attribution, data,

experiential, programmatic, paid social, partnerships,  project management

Collective

collective
expertise

In addition, the 'crossover collective' is a set of carefully selected, best-in-class partners that provide further specialist expertise in areas such as:

mobile product development, 
shopper marketing tech, internet of things, dynamic creative,

local listing optimisation and more

 

Get in Touch

We would love to hear from you, whether it's for an informal chat or a full briefing.

If you are a brand, media owner or agency please contact James Davies

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If you are an innovator in data, technology or mobile please contact Rob McGlynn

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