We empower brands, media owners, data and tech companies to use location to help solve some of today’s biggest marketing challenges and create measurable improvements in business performance
Some of our valued clients and partners include:
At crossover, we use our unique location expertise and the latest innovation to integrate the power of physical experiences with the data and connectivity of digital, across all marketing channels.
Given the challenges in taking a holistic view of consumers’ online and real-world behaviours, marketing efforts are often too disconnected.
We help clients use location to ensure that consumer experiences are more seamless and marketing effectiveness is boosted via improved integration.
online and offline
Category disruption and a difficult economic climate is amplifying the need for improvements in marketing efficiency.
After assessing mobile location data for accuracy and GDPR compliance we uncover opportunities for clients to reduce wasted media spend.
The ever increasing volume of ads is making it harder to stand out and engage consumers.
We enable clients to use the power of location to deliver more relevant, useful, inspiring or exciting creative executions and consumer experiences both online and offline.
Being more memorable
What makes us unique:
We help clients extract value from innovation in location based:
We deliver advances in:
consumer and business insight
targeting efficiency and consumer engagement
Analysis of current activities to identify opportunities for improvement through the application of location.
Working with us
Marketing/media brief or business issue/opportunity
Insight, ideas and planning
Development of measurement solutions
Full service or in collaboration with clients’ roster agencies or in-house teams
Location is one of the most powerful tools available to marketers.
unlike signals such as search, social and cookies, our real world behaviours are the most genuine and comprehensive indicators of interests and intentions.
only by delivering communications in the correct places and times can you be sure that audiences can physically respond whether that’s an impulse purchase or a planned store visit.
devise powerful creative messages that align with real life activities, mood, mindset, thoughts and whether it’s a shared or solitary moment.
location data enables measurement of outcomes resulting from a wide range of marketing activities.
online and offline
bringing together the power of physical experiences with the data and connectivity of digital.
Privacy and Responsibility
GDPR is of paramount importance and mandatory to our business.
Data is used ethically.
Our business operates with conscience and a responsible attitude.
We treat our team, suppliers and partners as well as we treat our clients.
Improve efficiency of both online and offline media
Use privacy compliant mobile data to understand how your catchment areas, or those of competitors, change by time of day and day of week.
Crossover is led by James Davies who has 25 years experience in location marketing including roles as Chief Strategy Officer UK & US at Out-of-Home agency Posterscope and UK Managing Director at mobile location platform, GroundTruth.
Having helped hundreds of brands create maximum value from both online and offline location opportunities, his industry expertise is unique and fuels his passion for creating connection points between these two aspects of our lives
James is known for his ability to combine creativity, innovation and data within the award-winning solutions that he has developed for clients.
"We really care about making clients ecstatic, operating ethically, responsibly and transparently and creating a working culture where supportiveness and helping each other is the norm"
mobile marketing, innovation,
out-of-home, attribution, data,
experiential, programmatic, paid social, partnerships, project management
In addition, the 'crossover collective' is a set of carefully selected, best-in-class partners that provide further specialist expertise in areas such as:
mobile product development,
shopper marketing tech, internet of things, dynamic creative,
local listing optimisation and more