We empower brands, media owners, data and tech companies to use location to help solve some of today’s biggest marketing challenges and create measurable improvements in business performance
Some of our valued clients and partners include:
At crossover, we use our unique location expertise and the latest innovation to integrate the power of physical experiences with the data and connectivity of digital, across all marketing channels.
What makes us unique:
We help clients extract value from innovation in location based:
We deliver advances in:
consumer and business insight
targeting efficiency and consumer engagement
Analysis of current activities to identify opportunities for improvement through the application of location.
Working with us
Marketing/media brief or business issue/opportunity
Insight, ideas and planning
Development of measurement solutions
Full service or in collaboration with clients’ roster agencies or in-house teams
Location is one of the most powerful tools available to marketers.
Privacy and Responsibility
GDPR is of paramount importance and mandatory to our business.
Data is used ethically.
Our business operates with conscience and a responsible attitude.
We treat our team, suppliers and partners as well as we treat our clients.
Improve efficiency of both online and offline media
Use privacy compliant mobile data to understand how your catchment areas, or those of competitors, change by time of day and day of week.
Crossover is led by James Davies who has 25 years experience in location marketing including roles as Chief Strategy Officer UK & US at Out-of-Home agency Posterscope and UK Managing Director at mobile location platform, GroundTruth.
Having helped hundreds of brands create maximum value from both online and offline location opportunities, his industry expertise is unique and fuels his passion for creating connection points between these two aspects of our lives
James is known for his ability to combine creativity, innovation and data within the award-winning solutions that he has developed for clients.
"We really care about making clients ecstatic, operating ethically, responsibly and transparently and creating a working culture where supportiveness and helping each other is the norm"
mobile marketing, innovation,
out-of-home, attribution, data,
experiential, programmatic, paid social, partnerships, project management
In addition, the 'crossover collective' is a set of carefully selected, best-in-class partners that provide further specialist expertise in areas such as:
mobile product development,
shopper marketing tech, internet of things, dynamic creative,
local listing optimisation and more