Next generation
location-centric marketing
We empower brands, media owners, data and tech companies to use location to help solve some of today’s biggest marketing challenges and create measurable improvements in business performance
// assessments
// consultancy
// insights
// planning
// activation
// measurement
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Our core team have delivered location-centric marketing solutions for hundreds of clients including:
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Our Purpose
At crossover, we use our unique location expertise and the latest innovation to integrate the power of physical experiences with the data and connectivity of digital, across all marketing channels.
Our Approach
What makes us unique:
innovation
centric
multi-
channel
independent
unrivalled
location
experience
integrated
We help clients extract value from innovation in location based:
Tech
Data
Mobile
We deliver advances in:
consumer and business insight
targeting efficiency and consumer engagement
effectiveness measurement
Analysis of current activities to identify opportunities for improvement through the application of location.
Assessment
Working with us
Marketing/media brief or business issue/opportunity
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Insight, ideas and planning
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Project management
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Execution
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Development of measurement solutions
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Full service or in collaboration with clients’ roster agencies or in-house teams
Challenge
Location is one of the most powerful tools available to marketers.
Privacy and Responsibility
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GDPR is of paramount importance and mandatory to our business.
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Data is used ethically.
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Our business operates with conscience and a responsible attitude.
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We treat our team, suppliers and partners as well as we treat our clients.
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Example Applications
Our Team
Crossover is led by James Davies who has 25 years experience in location marketing including roles as Chief Strategy Officer UK & US at Out-of-Home agency Posterscope and UK Managing Director at mobile location platform, GroundTruth.
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Having helped hundreds of brands create maximum value from both online and offline location opportunities, his industry expertise is unique and fuels his passion for creating connection points between these two aspects of our lives
James is known for his ability to combine creativity, innovation and data within the award-winning solutions that he has developed for clients.
"We really care about making clients ecstatic, operating ethically, responsibly and transparently and creating a working culture where supportiveness and helping each other is the norm"
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James Davies
crossover founder
Core Team
15-25 years
experience each
60+
industry awards
diverse
expertise
mobile marketing, innovation,
out-of-home, attribution, data,
experiential, programmatic, paid social, partnerships, project management
Collective
collective
expertise
In addition, the 'crossover collective' is a set of carefully selected, best-in-class partners that provide further specialist expertise in areas such as:
mobile product development,
shopper marketing tech, internet of things, dynamic creative,
local listing optimisation and more
Get in Touch
We would love to hear from you, whether it's for an informal chat or a full briefing.
If you are a brand, media owner or agency please contact James Davies
Technology innovators - Rob McGlynn would love to hear from you
Please direct data, operational or programmatic enquires to Jen Witt
