NEXT-GEN DIGITAL GEOTARGETING
for brands, agencies & media companies
USP's and Key Features
Our solution has a plethora of features to help maximise campaign performance:
Choose from a range of platforms to reach your audience including Facebook, Instagram, YouTube, Snapchat, Pinterest, X (Twitter), and mobile display.
In flight budget
Our proprietary ‘Hotspot’ technology automatically adjusts hyperlocal ad budgets using a wide range of online and offline datasets and performance indicators. This integrated approach ensures optimal hyperlocal spend levels by platform and creative.
These have made highly granular location planning work, which would otherwise be incredibly slow and labor-intensive, become viable, scalable, and accurate. This enables us to quickly activate highly complex solutions and saves time for our clients in the process.
Get much more granular delivery and performance reports in comparison to Ads Manager platform norms. Not only does this power our automated location budget optimisations, it also provides valuable insights to inform future campaigns and other marketing and business decisions.
Create engaging mobile-optimised experiences featuring customisable, multi-retailer store location maps, click for directions, ecommerce links, video content and more.
Proprietary targeting models & audiences
Harness GDPR-compliant mobile location data for exclusive catchment area models and audience segments based on real-world behaviours that can be deployed across multiple platforms.
Privacy & Responsibility Charter
A commitment to respecting consumers' privacy stands as a cornerstone of our business. As we launched in a post-GDPR era & our solutions have been designed around GDPR & privacy compliance from the outset.
In addition to regulatory requirements, we also ensure that data is used ethically and our business operates with conscience and a responsible attitude.
Meanwhile, we treat our team, suppliers and partners as well as we treat our clients.
At Crossover, we're headquartered in the UK, but our campaign reach spans the globe, encompassing diverse markets from the USA to Iceland and beyond.
While geo-targeting options can differ by market and by platform, our technology and universal APIs ensure consistent and effective performance wherever it's needed.
For brands or agencies not in need of geo-targeting but seeking digital media activation solutions managed by highly experienced staff, we also offer nationally and internationally targeted options across programmatic, social, and online video platforms.
We support global market leaders, regional challenger brands and everything